Managed Email Marketing
Build a better business through customer loyalty and referrals
Interversant has teamed up with Constant Contact and New Channel Creative to build a Managed Email Marketing service.
Marketing consultants will tell you: it's all about staying in front of your customers. Communicating with them regularly. Reminding them of your value. It's how you drive repeat business... get more referrals... and boost your business success.
Constant Contact offers tools to help you do just that. More than 250,000 organizations worldwide use Constant Contact's industry-leading email marketing and online survey tools. They create professional-looking email communications and online surveys to inform their audience and get feedback that ultimately result in closer relationships and tangible business growth. Constant Contact provides high email deliverability rates due to its strong ISP partnerships, no-tolerance spam policy, and participation in anti-spam industry groups.
Many of our clients need help or don't have time to regularly utilize those tools. That's where Interversant and New Channel Creative come in.
Email Content Development
New Channel Creative is a content marketing lab that supports clients who want to build communities of customers by increasing traffic to their websites. Work directly with Chirs Nufer, Head Channeler at New Channel Creative. He is an award winning expert marketing genius and writer. He can do everything from write the perfect tag line to ghost write regular newsletters and blogs.
List Building
Email marketing is not SPAM. In order to send an email, you must first have the contact's permission. To do that, you need to build a good list. Interversant and New Channel help you do that using a variety of unique tactics that get a good list in a relatively short period of time.
Campaign Management
When do you send a newsletter? How about a promotional offer? Coupon? Survey? How often do you stay in touch with your customers without bugging them? How do you make your email maintain the look of your corporate identity? Are your emails being opened? Are they even getting delivered? Are you getting click-thru?
These are just a few questions you need to understand and answer to manage an email marketing campaign. Without help, this can be overwhelming - enough to keep organizations from taking advantage of the benefits of email marketing.
Interversant and New Channel answer all of those questions and more. We offer a complete Managed Email Marketing service. We work with you, your marketing people, content providers, subject matter experts, and knowledge workers to build a complete, affordable email marketing campaign - and manage it for you.
