Don’t Print, iPad

A good friend and colleague likes to tease me because I rarely (never) leave a meeting with paper. I’ve always been this way. Back in the 90′s before Interversant, whenever I would go to a client meeting with a sales person and the client had paper documents, I would hand them off after the meeting.

It’s not because I love trees or romanticize geekily the idea of the paperless office. It is because I don’t know what to do with the paper. Save them? File them? I rarely refer to anything they said so they just stacked up on my desk – or worse, got left in my car.

Maybe I was starting a trend. It seems lots of people would prefer to not have the paper clutter and the iPad is giving them the opportunity to leave the paper behind. While a lot of people worry that they can’t print from an iPad very easily, many are happier without it.

A recent study has shown that printing at work has declined as much as 15% since the release of the iPad. US companies have consumed 9% less paper since the iPad came out.

Rather than take A paper handout from a client at the meeting, I ask them to email or dropbox the electronic version to me. That way, I don’t have to store the paper, or worry about losing it. If it has stuff I need to “reuse”, I can copy and paste from the electronic version more easily and with fewer errors. And almost all of the time, they created that document on their computer anyway – so an electronic version is the original.

So how do you deal with paper at meetings? Are you like me? Or are you someone that prefers the paper copy?

 

 

Apple-sparked ‘App Economy’ created 466K U.S. jobs in 4 years

When Apple launched the App Store alongside the iPhone 3G in July, 2008, it offered both a platform and distribution hub for developers to easily write and monetize software, and effectively created a new economy that a study estimates has generated about 466,000 jobs. (AppleInsider) 

 

That is a pretty impressive contribution to the US economy. But even more fascinating is how this is the result of a strategy that Jobs first used 15 years ago when he returned to Apple. He said then that he hoped that the new approach he envisioned for Apple would create 100 new software developers. Watch the entire video of his presentation with an ear for what he did with the iPhone platform 10 years after he spoke about OS X.
 
 
 

Mac OS X Lion – Thorough Review

As I’ve said before, I’ve been using Mac OS X Lion for a while – starting with the Developer Preview. My over all impression is – its great. Lots of new stuff, only some of which I use. I can easily see other people using features I don’t use.
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Mac vs Windows at McDonalds

This is simply classic (or should I say Mac Classic)!

McDonalds has been offering WiFi service in many locations for a while now. I guess they get a lot of questions for help getting it to work. So they put together a laminated, full color instruction guide.

It is a great representation of why Apple has been so successful in the last several years. Its so much simpler to get WiFi working on a Mac than Windows. You could grill up a Quarter Pounder Value Meal in less time than configuring Windows.

Mac and Windows Instructions to get WiFi working at McDonalds

Wouldn't you rather have a Mac?

iPhone forces Blackberry Layoffs

I have always disliked Blackberry. Not the hardware, but the software. The software that runs on the phone has always been limited and the interface counter-intuitive. And the software that runs on your PC or Server was buggy, poorly written and performed badly.
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Amazon Terminates Contracts with Associates in California Because of New Tax Law

What is an Associate (a.k.a. affiliate)?

Interversant is an Amazon Associate. As an affiliate, I get special links to products listed on Amazon. If I publish one of those special links, and you click on that link [Read more...]

Authority Marketing is Different from SEO

A lot of people chase search engine optimization and Internet marketing campaigns. But what they should be working on is establishing themselves as The Authority in their market niche.

Here are some thoughts about how Authority Marketing is different from SEO:
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The Best Kind of Losing

You know Apple lost the PC war. They lost it years ago – to Microsoft, who doesn’t even make PCs.

An analyst just did the math for us and proves that Apple is the best kind of loser – the winning kind:

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James Bond vs Steve Jobs

Evidently, in the late 90′s, when Apple was first introducing the iMac, Steve Jobs was working hard to get none other than Sean Connery to endorse the new computers. Mr. 007 wasn’t interested, yet had a hard time convincing Steve to take “NO” for an answer.

[Read more...]

IDC Thinks Windows Phone Will be #2 by 2015

On June 9th, IDC Research issued a press release called “Worldwide Smartphone Market Expected to Grow 55% in 2011 and Approach Shipments of One Billion in 2015″. In it, they made some startling claims

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